Asia
NIGO’s HUMAN MADE has first pop-up store ever in Hong Kong with HBX
The T-shirts are inspired by the double-decker trams
HUMAN MADE is famously known as a trendsetting streetwear in Japan and around the globe. Bossman NIGO just put out a record with his favorite rappers that has people talking about AOTY. So what does one of the busiest men in Asian Hip Hop and fashion do next? How about collab-ing with HBX for HUMAN MADE’s SEASON 23 collection and having his first pop-up in Asia at Belowground in Hong Kong?
When he was younger, NIGO used to ride the trams around Hong Kong known as Ding Ding. These double-decker buses are featured on HUMAN MADE’s T-shirts. For Belowground’s pop-up, there will be other lifestyle items from SEASON 22 and 23 including sweaters, jackets, hoodies, chinos, and accessories.
Belowground is the hippest spot in Hong Kong for fashion and music. HUMAN MADE’s pop-up store by HBX will be running from May 13 to the end of October. The limited-edition tram shirts will be available at the pop-up from then, and a worldwide release on HUMAN MADE’s site later.
