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“Japan has a rich appreciation for American music and R&B music.”
“To me, life is all about maximizing yourself in every aspect”
Idol heavy at the top with some great Hip Hop in there
The digital star is being positioned as a new kind of cross-cultural act
As LiFTED turns 5 this month we launch LiFTED Japan
The Indian rapper will stop in Hong Kong, Thailand, Malaysia & Singapore
"To me, life is all about maximizing yourself in every aspect”
“I want to be someone who keeps standing back up no matter how many times I fall”
The new Prime Minister got bars
The Indian rapper continues to show why he has a one-of-a-kind vision
The Japanese rapper pivots to introspective R&B with a meditative new single
Will Asian Afrobeats be the summer 2026 vibe?
Now the challenge is to live up to the true meaning of Queen. Being a real queen isn't about being the baddest or the prettiest or the wildest—it’s about serving your people. That’s a heavy responsibility, and for a long time, I resisted it.