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Scene Report

The LiFTED 50: Number 1 Awich [Japan]

There has been one name that has been in everyone’s mouth this year

LiFTED | Marcus Aurelius | 20 Jun 2024

Awich has been all around the world a few times this past year. She’s played huge shows like Coachella, and she’ll be a headliner at Fuji Rock Festival on a very special Friday in late July. Awich did an amazing On the Block performance and a Dingo Freestyle where she rapped all her Japanese lyrics to ‘Queendom’ in Korean, which is just incredible.

Awich is now the new face of Asian Hip Hop because she can rap in English, Japanese, and Korean. Everyone wants to get a feature from her or place her on the bill at their festival. As she keeps putting out tracks and killing her live shows, Awich’s biggest legacy will be inspiring a generation of young women to be themselves on the mic and stand up to the patriarchy and misogyny that has dominated Hip Hop for its first 50 years.

LiFTED caught up with Awich to tell her about being the number one MC in Asia, and she said, “Thank you so much. It’s such an honor.” We also asked her about her biggest accomplishment over the past year. She replied, “My arena show last November! That was a huge challenge for me and my team but in the end, it was such a beautiful experience and put my career on a whole new level and connected me with great artists all over the world.

Check out the intro of her arena show below.