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Snoop Dogg & Joe Flizzow team up for ‘Pioneers’

Universal Music Group teams up with Johor Darul Ta’zim F.C. for a theme song

LiFTED | Marcus Aurelius | 21 Mar 2022

Snoop Dogg has been everywhere this past year. Not only is he a spokesman for numerous huge brands like Corona, but he’s also going all-in on the metaverse party, and he also rocked the house as the entertainment for halftime at this year’s SuperBowl with Dr. Dre.

Now, Snoop has joined the head of Def Jam South East Asia, Joe Flizzow, for ‘Pioneers,’ the official theme song for 2022 for Johor Darul Ta’zim F.C. a football club ranked first in the Malaysia Super League. In the video, Snoop is seen delivering his verse sporting the football club’s home jersey while highlights from the team’s games and fans are mixed in.

In a press release, Universal Music Group head Kim Lim and Johor Darul Ta’zim F.C’s owner, Tunku Ismail Ibni Sultan Ibrahim, said this partnership was only the first in what they hope to be many fruitful relationships. “The beauty of this unique partnership with JDTFC is that we can provide breakthrough opportunities for local artists and homegrown brands with international superstars like Snoop Dogg,” Lim said in part. “I believe this collaboration can open up a whole new world of sounds, styles, and opportunities between Universal Music Malaysia and JDTFC in future seasons.”

Check out Joe Flizzow and Snoop Dogg’s ‘Pioneers’ below.