Rihanna to perform at Super Bowl LVII in Arizona
The show comes four years after she declined to play in 2019
Rihanna is the ultimate self-made billionaire that does everything she wants. She’s one of the highest-selling artists of all time. She’s got a massive stake in Fenty Beauty, her makeup line worth over three billion US dollars. On February 12, she can add playing at the world’s most watched TV show to her resume when she headlines Super Bowl LVII in Glendale, Arizona.
With a drop of a picture of her arm holding a football on her social media accounts, Rihanna set the internet ablaze. With her last album, Anti, released in 2016, people are hoping for new music. They also want to see her perform with her baby-daddy, A$AP Rocky, who has a new album on the way, too. Rihanna and Rocky had a baby boy in May of 2022, and after a show-stopping pregnancy, the couple has been tight-lipped on the baby’s name or any details about their newborn.
Jay-Z and Roc Nation have helped in Rihanna’s career growth, so it might have been Hov who talked Rihanna into playing in the Super Bowl. In 2019, she declined the gig after Colin Kapernick took a knee on the sidelines and was blackballed from the NFL. At the time, she told Vogue, “I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.”
Times change and so do needs. Artists need to do big moves to get attention nowadays. Watching Snoop, Dre, Kendrick, Eminem, Mary J. Blige, and 50 Cent win an Emmy for last year’s Super Bowl was probably a factor in this, too. Now the world waits breathlessly for the Queen of Barbados to step out onto the global stage.