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Post Malone covers Hootie & the Blowfish for Pokémon 25th anniversary

It’s quite unusual, but somehow it works

LiFTED | Marcus Aurelius | 1 Mar 2021

At first glance, Post Malone covering ‘I Only Wanna Be With You,’ a Hootie and the Blowfish song from 1995 to celebrate Pokémon’s 25th anniversary with his own computer-animated concert may seem a bit peculiar. But if you think of things in the terms of intergenerational collaboration, it all makes perfect sense.

For the past few years, people have pitted Generation X against Millennials versus Generation Z. Each generation says they are doing more for the environment than the other two. Each generation claims they are better, smarter, and more woke than the others. The truth is that each generation needs the other ones to survive and thrive.

This, of course, leads us to this genius triple generational marketing stunt. After Hootie and the Blowfish blew up, the lead singer, Darius Rucker, headed to Nashville to record country music, where he’s racked up 10 number one albums. That’s the Gen X part.

Rucker discussed Post Malone in an interview with Yahoo. “It’s awesome to see a song we wrote almost 30 years ago continue to resonate as it really speaks to the lasting life a song can have when people connect with it. I love seeing someone like Post put his own spin on it like he does with everything he records.”

Post Malone plays Pokéman on his color Gameboy on the regular because of course he does. He also wants to cash in on the concerts in a video game craze that is entertaining the masses stuck in lockdowns around the world. So there’s the Gen Z tie-in.

And finally, Pokéman is as big as it’s ever been with collecting cards and Pokéman Go blowing people away in augmented reality environments. So that’s kind of a mix of Millennial and Generation Z.

So when you look at things like that, instead of being unusual bedfellows, this collab makes perfect sense. A wide swath of people from 10 years old to 50 years old are familiar and curious with at least one of the parties involved to click on that video link down below.