Miyachi and FamilyMarts go together like peanut butter and jelly. In 2021, the Japanese MC was letting loose in a FamilyMart for his single, ‘CHU-HI.’ In the years since, he’s been seen interviewing people outside FamilyMarts and making songs with the jingle as well. Sponsorship from FamilyMart is a no-brainer for both parties.

‘HERO,’ Miyachi’s latest single, starts out in his favorite convenience store. Although Miyachi is known for his zaniness, the black and white close-up signals that ‘HERO’ is going to be a bit different this time around. To illustrate this shift, he begins in his typical salaryman gear and gets to rapping. Then, transitioning to a new scene, Miyachi appears in a white tee at a barber shop in New York. This setting change shows he’s an everyman and that Hip Hop builds a [Brooklyn?] bridge to anywhere in the globe.

About three-fourths of the way through, the beat flips from his dark Trap beat to a lighter and more colorful interlude showing that he’s back in Miyachi mode. Wildly underrated, Miyachi is a ‘HERO’ because he excels at doing his own thing.

Check out Miyachi’s ‘HERO’ below.