Chivas Regal’s slogan is blended is better. Now, they are blending Asian Hip Hop and their whisky drinkers by hiring BLACKPINK’s LISA to be their ambassador. She is the first female ambassador in the Asian region and is sure to be a massive success because of her popularity.

From Thailand, LISA changed her life when she migrated to South Korea and found her calling as one-fourth of one of the biggest Kpop bands in the world. Last year, LISA put out ‘Lalisa’ and it broke all records for getting 10 million YouTube views in just 90 MINUTES! The song is a staple in dance clubs as well as gyms around the world and now has nearly 450 million views.

Chivas Regal picked LISA as their ambassador because she has the courage to carve her own path and be authentic. In the campaign I RISE, WE RISE, LISA explains how her past and her passion have brought her where she is today. She encourages people to be themselves and make success on their own terms. The best thing about success, like whisky, is that we share it with close friends and family members. “In an unstoppable movement of endless elevation, I rise, we rise,” she says to end off her video for the launch.

It’s glam personified, just like LISA is, and she’ll be doing exclusive merch drops, and live events for the brand, so keep an eye on her Instagram.

Check out the launch video for I RISE, WE RISE below.