Asia
Yung Raja & Shan Vincent De Paul prove lightning strikes twice with ‘BRAND NEW!’
A blast of Japanese culture, animated swagger & next-level cinematography
The last time LiFTED caught Yung Raja and Shan Vincent De Paul on screen together, they dropped ‘AIYO!!,’ a gold-plated fever dream with drifting cars, flaming bikes, and one of the best Asian Hip Hop videos of 2025. It raised the bar so high that even Raja and SVDP had to ask themselves, “How do we top this?”
The answer is ‘BRAND NEW!,’ a kaleidoscopic clash of Japanese anime, live-action dancers, and unapologetic chaos. The video flips between animated versions of the rappers and their Tokyo escapades, from club floors to rooftops, where they morph into superhero-like figures mid-verse.
Visually, it’s dazzling. The tag-team of David Clark IV and LEO37 bring the ultra-modern cinematography to life, while Raja and SVDP’s razor-sharp flows lock it down musically. Once again, the duo isn’t competing with anyone else; they’re only in a league with themselves on ‘BRAND NEW!’
Check out Yung Raja and Shan Vincent De Paul’s ‘Brand New’ below.