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Take a guided tour to Unfound Projects in Bangkok

A lifestyle shop where fashion, art, culture, & coffee intersect in the heart of the big mango

LiFTED | Winston West | 24 Jun 2021

Bangkok-based Unfound Projects has been making some noise over the past few years. What started as a 3x3 meter shop in Siam Square has blossomed into a multi-brand and lifestyle store featuring streetwear, coffee, zines, and art. The natural growth helped facilitate a move at the end of 2020 to their new location at Lido Connect, Siam Square.

The bigger space has allowed the shop to blossom and showcase in-house, local, and international brands including Young & Hungry, Blue Boyz Sports Club, GrindLondon, Pleasures, and Butter Goods. H8 coffee bar also shares the new space, so you grab one of Thailand's local coffees while you sit and peruse the shop’s zines.

The vision is for the new shop to act as a platform for artists and designers from all over the city to hang out and show off their work, sharing their stories through music, art, and fashion. The team wants to create memorable lifestyle experiences for their guests where fashion, art, culture, and coffee intersect resulting in good vibes.

Unfound Projects recently sent LiFTED this video to help illustrate what a visit to their shop will be like. The video works as a guided tour, starting at Siam BTS station the viewer is taken step by step from platform to shop, and complete with the various pit stops, sights, and experiences one might have on a visit to the shop. The grainy resolution and jazzy HipHop instrumental give it a notoriously 90's vibe.

If you cannot make it in person the shop also has an active website complete with an online shop and fairly new blog full of interviews, livestreams, and photo albums. You can check out Unfound Projects online here.

Unfound Projects is open from 12:30pm-8:30pm from Monday to Friday at 263/2 2nd Floor, Lido Connect, Siam Square, Pathumwan, Bangkok, Thailand 10330.