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Spotify reports 95-fold growth in K-Hop

This is with a 40 percent increase in the last year

LiFTED | Marcus Aurelius | 25 Apr 2024

While K-pop is still dominating the charts in ways unimaginable only a few years ago, Korean Hip Hop has also seen a massive spike in popularity. Over the past decade, K-hop has grown 95-fold on Spotify’s charts globally, according to their key data. Mexico, the United States, Brazil, Indonesia, India, Thailand, the Philippines, Canada, and Japan are the countries that have experienced the most growth. In the past year, interest in K-hop has grown 40 percent, when Spotify aimed to introduce K-hop to the world.

Building on the success of K-hop, earlier this year, Spotify introduced the KrOWN X HAN 2024 project, which gives artists the ability to reimagine one of their songs or do a cover of someone else’s song. On April 5, ‘No Tomorrow’ was released which showcased talents like CHANGMO, lobonabeat!, Shyboiitobii, Dok2, and SMUGGLERS. ‘Ugly’ was released as part two on April 19, with Lil Moshpit, Paul Blanco, and Okasian. Lil Moshpit said of the collab in a press release, “I am honored to contribute to the revival of Korean Hip Hop through the KrOWN X HAN 2024 project. Collaborating with artists of unique styles was truly exciting. I believe this initiative will not only revitalize Korean Hip Hop globally but also forge deeper connections with fans worldwide through our music.”

Check out ‘No Tomorrow’ and ‘Ugly’ below.