To start 2023, Lee Young Ji was crowned the champion of Mnet’s Show Me the Money Hip Hop reality show. This was a special achievement because even though the program has had 11 seasons, she’s the first female MC to win it.

If that wasn’t enough, Lee is cashing in on her newfound fame by taking in brand endorsements and concerts. Earlier this week, she was announced as the newest ambassador for Coach, one of the most iconic brands in the world. The 20-year-old is the first person of Korean descent to be an ambassador. In a press statement, she said, “I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me. I can’t wait to share what we’ve been working on together and am excited to continue to share my story as part of our collaborations.”

Lee Young Ji has also announced two dates on The Main ‘Character’ Live Nation Asian tour that sees her hit Taipei on September 27 [Zepp] and Singapore on October 20 [Singapore Capitol Theater]. Since there is a month gap between the shows, more dates will be added soon.

For more information on Lee Young Ji’s The Main ‘Character’ tour, check out the Live Nation page here.