FamilyMart debuts ConvienceWear collection in Japan
FamilyMart gear is the new Kirkland
Debuting in 2022, FamilyMart’s fashion line of ConcienceWear by Hiromichi Ochiai offers 80 looks of colorful, everyday basics. These hoodies, T-shirts, jackets, and socks in FamilyMart colors have been such a hit that the only natural thing to do was to have a ConvenienceWear fashion show in Japan.
This happened at the end of November as more than 100 models of varying sizes, races, ages, and genders walked a catwalk in the Second Gymnasium at Tokyo’s Yoyogi National Stadium in front of a circular FamilyMart shop for FAMI-FEST.
Many Japanese celebrities attended the event and in the end, people were allowed into the store, which was lined with ConvenienceWear as well as hot snacks.
Check out a video about the ConvenienceWear show below.