Eminem is now a restaurant owner. The legendary rapper is well-known for his flair for the dramatic. In his latest project, he displays his classic sense of humor as he announces the opening of his restaurant, Mom’s Spaghetti, in Detroit where he grew up.

Fans will immediately recognize ‘Mom’s Spaghetti’ as a reference to Em’s iconic line from his 2002 hit ‘Lose Yourself,’ which won the Detroit rapper an Oscar and two Grammys as centerpiece of the original soundtrack of Eminem’s semi-autobiographical film 8 Mile.

According to the 30-second ad airing on a local Detroit network, the restaurant is set to open this Wednesday with a store selling merch attached to the restaurant. As per the classic Eminem parody style, the video resembles a cheesy low-budget 1990’s ad, as the rapper stands in front of a green screen, vomiting up a carton of his signature spaghetti. The ad also reveals the menu items of the restaurant, including spaghetti with meatballs or without, and a special s’ghetti sandwich, which is probably not the best choice if you are on a diet, but who doesn’t love a carb festival. The ad ends with Eminem returning with boxes of spaghetti in both hands, subtly flipping the cartons at the viewers. The ad ends with the slogan "Mom's Spaghetti: It's All Ready" as the phone number flickers on the screen.

This is not the first time Eminem is dabbling in the food and beverage industry with Mom’s Spaghetti. In 2017, the Hip Hop superstar ran a similar three-day pop-up with Detroit’s establishment The Shelter, which as expected attracted thousands of fans, which later revealed to be a coordination of his 9th album release Revival. When the pandemic hit America in April of 2020, Em also donated cups of Mom’s Spaghetti to Detroit hospital workers to show his support. Fans are speculating a new album might be on its way but there is no confirmation yet.

Check out Eminem’s Mom’s Spaghetti 30-second ad below.