Close X


Cardi B helps Korean noodle brand stock go up then it’s up & then it’s up

The ‘Bodak Yellow’ rapper said she needs to stop trying things for free

LiFTED | Marcus Aurelius | 24 May 2024

Cardi B has never been one to hold her tongue. Earlier this year in March, Cardi and food critic Keith Lee tried Buldak carbonara-flavored noodles for a TikTok. Because the food was getting a lot of love on the social media site, the two had high hopes until they opened the package to see it was basically ramen noodles with a bit of cheesy spices and hot sauce. Soon, Cardi and Keith rated the noodles as a 6 and a 6.4 respectively, and went on with their lives until this week.

Fortune magazine reported that the stock price of Korean company Samyang Foods Co., which produces Buldak noodles, went up 30 percent since Cardi’s TikTok. Cardi’s impact was a 50 percent increase in sales for the Buldak carbonara-flavored noodles and the company tripled it’s first-quarter profit from last year.

Talk about a dream come true for a product when a celebrity tries it, doesn’t even give it that good of a review, and then the stock just goes up, then it’s up, and it’s up.

In response, Cardi posted, “Wow…I need to stop trying things for free.”