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1999 WRITE THE FUTURE with Old School & New Age Hip Hop on hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚

The debut album from 88rising’s latest music & art collective

LiFTED | Jensen Ooi | 19 Feb 2024

1999 WRITE THE FUTURE isn't just an artist name – it's a mission statement. A brand new music and art collective brought to life by 88rising and RCA Records,1999 pushes boundaries by bringing together unlikely collaborations between Asian rappers and iconic Western artists. Their debut album hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚ reflects this ambition, putting Asian Hip Hop in the spotlight and bridging the gap between cultures and generations.

With 88rising artists Rich Brian and Warren Hue at its core, the collective invites artists from across different generations to strut their stuff over contemporary pop-leaning production. On ‘SPIKY BOiz’ and ‘LONG in the tOOth’, we get killer verses from Ghostface Killah and De La Soul respectively. While tracks like ‘SLOPES’ and ‘VOoDOo BOogie’ enlist modern-day stars like Offset and Tiger JK.

These aforementioned tracks are also collaborations that we wouldn’t even dream of – seeing Warren Hue go toe-to-toe with De La is a sight to behold, and only excites us of the possibilities of more worlds colliding. Thankfully the 24 songs on hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚ more than satisfy.

While staying true to 88rising’s spirit of championing Asian acts, the seamless integration of Old School Hip Hop influences with contemporary sounds creates a sonic tapestry woven with Boom Bap beats, soulful samples, and futuristic textures – a sound that feels both familiar and modern at the same time.

Check out the video for 1999 WRITE THE FUTURE with Rich Brian and Rick Ross in ‘LiGhT rAiLs *ੈ✩‧₊˚’ as well as the album hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚ below.