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Mass Appeal Records to showcase 5 Pakistani Hip Hop artists

This is a big move for Nas to showcase the stars on a global level

LiFTED | Marcus Aurelius | 21 Nov 2024


In 51 years of Hip Hop music, Nas has always stood in the front of the pack because of his lyrical skills. He came into the game like a whirlwind with one of Hip Hop’s best debut albums, Illmatic, and has put out 16 others since.

Besides being a beast on the mic, Nas has also been also known for his global thinking. In 2019, Nas’ Mass Appeal Records signed Indian Hip Hop royalty DIVINE, AP Dhillon, and Karan Aujla to the label and expanded South Asian Hip Hop representation around the globe. Now, Mass Appeal Records is aiming to uplift Pakistan’s Hip Hop community by showcasing Talha Anjum of Young Stunners, Umair, Maanu, JANI, and Blal Bloch to the world.

As a man who knows Hip Hop culture in and out, Nas said, “The energy and talent in Pakistan are truly inspiring, and we are looking forward to this exciting new chapter.”