Jackson Wang grew up in a family of athletes. They encouraged him by thinking that failure is normal. They taught him a saying in Cantonese that when translated into English means there is nothing more normal than failure.

Jackson made it to the Youth Olympics in fencing but soon was in a K-pop band and a superstar. Then, he went out on his own with his music and fashion and became a global icon. Now, he’s announced that he has joined the Jordan brand.

While many people think of the Jordan brand, they automatically associate basketball and street fashion. For Jackson, Jordan is the spirit. It’s when you do something until you get it right. It’s when that thing is the final thing you think of at night and the first thing you think of in the morning.

Nike and Jordan now have Jackson Wang’s back and are giving him a playground to be free on.

He said in an interview with Hypebeast, “More than how I win is how I do it because I know the more I fail the more I know.”

Check out the interview with Jackson Wang below.