One of the ways that people can see if Asian Hip Hip is really skyrocketing to the moon is not streams or views. Instead, it’s advertising. Rappers are some of the most marketable people in the world. Look at Snoop Dogg, who went from scaring parents in the 1990s to running with the Olympic Torch in 2024.
Jackson Wang is in big with Jordan. Awich was just recently in a big Jordan anniversary ad. Add Hanumankind to this list, but instead of shoes, the Indian MC is going where the kids are - online - as he is getting an emote on Fortnite.
For those who don’t play Fortnite, emotes are special actions people can use to express themselves during games. This includes dancing or gestures like high-fives. Usually they are based on Pop culture, and Hanumankind’s is the big stepper from his video ‘BIG DAWGS,’ which is still racking up millions of views around the globe. This emote is now available in the Item Shop in Fortnite, and it lets players get their Desi swagger on.
The next time you play Fortnite, make sure and get to big stepping like Hanumankind.