88rising collabs with Guess Originals for celebrated collection
Everyone wants to look fresh for Lunar New Year 2023
Like tender cuts of beef mixed with doughy noodles, Guess Originals and 88rising are back together, and it’s a perfect match. This 11-piece capsule of women’s crop tops, as well as unisex T-shirts, hats, shorts, and sweats, was pre-launched in November. The items will be available online and in stores in Japan, Malaysia, Singapore, Thailand, Mongolia, Hong Kong, and Taiwan in December.
Together, 88rising and Guess have a five-year history of supporting creative Asian artists while creating collections around cultural moments. This year, the big moments are the Head in the Clouds festivals hitting Jakarta and Manila, as well as NIKI’s new album, Nichole.
Prices on the gear range from US$39 to US$79. There are two colorways, and the graphics are simple and playful, focused on double happiness. The graphics are done using the puff printing technique that Guess is known for.
“We’ve built a great ongoing relationship together with 88rising,” says Director of Brand Partnerships, Nicolai Marciano. “They are an extended family of Guess and we are proud to continue collaborating and supporting the 88rising movement.”
Check out the items at 88nightmarket here.