Scene Report
The LiFTED 50 Number 8: Jay Park [Korea]
The GOAT is building a dynasty with LNGSHOT & touring the globe
Jay Park has spent nearly two decades redefining what it means to be an artist, entrepreneur, and executive in Korean music. After establishing successful labels such as AOMG, H1GHR MUSIC, and later MORE VISION, he took on a new challenge in 2025 by creating his first boy band, LNGSHOT. Rather than following the polished formula traditionally associated with K-pop, Jay envisioned a group rooted authentically in Hip Hop, R&B, and performance. He even got them a slot on On the Radar Radio.
While Jay has remained heavily involved in shaping LNGSHOT’s identity as founder, executive producer, mentor, and creative director, he’s also encouraging the members to develop their own voices. By adding the group to his Serenades & Body Rolls World Tour in North and South America and Europe, Jay Park is going all-in on trying to build artists with lasting identities.
