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The LiFTED 50 Number 3: DIVINE [India]

Divine's life is a human highlight reel

LiFTED | Marcus Aurelius | 27 Jun 2024

Last year’s number one, DIVINE hasn’t fallen off in any way. In fact, he has had a great year, but so have so many other rappers from Asia. The competition is rough! DIVINE’s social media is a human-highlight reel since he peaked at number one last June. He performed in front of hundreds of millions of fans at the all-India cricket final, which is serious business in Hindustan.

He has sold out shows all over India, and of course, he is the Don at Gully Gang Records, his label distributed by Nas’ Mass Appeal India. His collabs with both Sidhu Moose Wala and Badshah have cemented his stature as a lyrical hitman who can spice up any track with that Mumbai masala. Finally, his recent album, Street Dreams, with Punjani-Canadian singer Karan Aunjla is a massive hit, with the singles ‘Hisaab’, ‘100 Million’ and ‘Nothing Lasts’ all well over 10 million YouTube views and even more Spotify plays. ‘Nothing Lasts’ is one of the most beautiful Hip Hop tracks of the past year, and the interplay between Aujla’s Bhangra-style vocals and DIVINE’s rough wordplay is unforgettable.