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Eastern Standard Times represents for the Lunar New Year parade at Red Bull’s Culture Clash in NYC

The Battle of the Parades lived up to the hype

LiFTED | Marcus Aurelius | 5 Jun 2024

Whoever was in the Red Bull office and came up with the idea for the Culture Clash in NYC this past weekend to be a four-way battle of the parades needs a raise. Not only is this a creative way to do the Culture Clash, but it is also the perfect way to show some respect to underrepresented cultures in the New York area.

Four cultural giants - Eastern Standard Times, Papi Juice, Remezcla, and No Long Talk - representing different parades had a four-round battle for the 2024 Red Bull Culture Clash New York. In the end, No Long Talk who was there for the West Indian parade took home the title. “We represented the whole Caribbean,” said Rhea Prendergast, captain of the No Long Talk crew, following the win. “Everybody's pride coming together is one big strong force — a strike force.”

Eastern Standard Times had a red DJ booth with gold dragon statues and dancing dragons on the side. Bohan Phoenix, coming to Hong Kong later this month, was the captain. They said it’s been a rough year for Asian hate and they were just happy to be included in the festivities. The DJ played Asian Hip Hop hits like the Higher Brothers’ ‘Made in China’ and Ted Park performed ‘Dance Like Jay Park,’ which set the crowd on fire.

The other crews brought out YG Marley, Nina Sky, DJ Tony Touch, and Wyclef, who played dubplates from Michael Jackson and Whitney Houston. From there, it was a wrap. While they didn’t end up victorious at the Red Bull Culture Clash, being invited was a big win Eastern Standard Times.

Check out Bohan’s video below and get tickets to the LiFTED Lounge show at Soho House HK on June 21 here.