Every summer at the Fuji Rock Festival in Naeba Ski Resort in Japan, some of the longest lines are for the merch tents. Nearly every band has T-shirts placed in there, and a lot of them sell out because they are specific to Fuji Rock.

Four years ago, Fuji Rock started collaborating with Family Mart for their wildly popular convenience wear line. These socks, towels, T-shirts, and even underwear are cheap, lightweight, and highly functional, especially for festival goers in need of something quickly.

The 2026 capsule is made in Fuji Rock colors and has bright tones as highlights to stand out in any kind of weather. The ribbed socks are perfect for days when people are battling mud for hours to see their favorite bands. On the other side of that equation are the premium Imabari towel handkerchiefs and muffler towels, which help fight off the heat on blazing hot days. This year is the first year of kids sizes as well, for those that make Fuji Rock a family affair.

Check out the Fuji Rock x Family Mart convenience wear pop-up shop at the festival this year.