Last month, we reported on the Nike Air Max 95s that were paying homage to Japanese 7-Eleven culture. Last Wednesday, 7-Eleven filed a lawsuit against Nike alleging that the sportswear giant has infringed on many of their trademarks and even tried to cash in on July 11, also known as 7-Eleven Day, when there is no partnership between the companies.

The Nike Air Max 95s has been teased as homages to the 2020 Summer Olympic shoes that never got released because the games didn’t happen until 2021. The ones that were out were hot on the collector market, so Nike decided to release the all suede with red, green, and orange layers, and a brown toe. Reporting on the shoes alluded to them being part of the convenience store line, also with Air Max 95s in blue and white, matching Lawson’s colors.

7-Eleven’s lawsuit alleges that the companies were trying to work out a deal, but Nike insisted on using 7-Eleven day to release the shoe, so they needed to file a lawsuit in a hurry because this is unauthorized use of their trademarks. 7-Eleven is asking the court to stop the shoe’s sale, recall distributed pairs, pay them any profit from the shoes, and extra monetary damage.

While it’s up in the air what will happen with the case of the Air Max 95s, the one thing that is for sure is that the shoe is now in demand more than ever, and this publicity will keep pushing the value up.