With Rap groups becoming an endangered species, 1300's debut album ILLSAMGONGGONG feels like a timely reminder of what makes a crew so exciting. The five-member Korean-Australian collective [pronounced "one 300"] uses its 13-track debut to bridge continents, cultures, and musical styles while establishing a shared identity built on friendship and chemistry.

Named after the Korean pronunciation of the group's name, ILLSAMGONGGONG introduces DALI HART, goyo, and rako on the mic, with Nerdie and pokari crafting production that refuses to stay in one lane. Rather than chasing a single sound, 1300 jump between styles while maintaining a distinct identity that feels uniquely their own.

The title track, 'ILLSAMGONGGONG,' serves as both mission statement and introduction. Powered by a distorted Rage-inspired beat that sounds ready to blow out a set of speakers, the song announces exactly who 1300 are and the energy they bring.

Elsewhere, 'Headrock,' featuring GIRIBOY, flips an old Korean proverb over an infectious Jersey Club rhythm, while 'Fever' showcases the group's playful side. Its video places the crew inside a brightly coloured bouncy castle, matching the song's carefree energy. Beginning as a hard-hitting Hip Hop track before exploding into a double-time chorus, it's the kind of beat switch built to send a dancefloor into overdrive.

At just 36 minutes, ILLSAMGONGGONG packs an impressive amount of musical punch into a concise runtime. Korean enough for devoted K-Hip Hop fans yet adventurous enough to appeal to indie listeners, 1300's debut refuses to recognise genre or geographic boundaries. It's an introduction that suggests the crew's biggest strength isn't simply having five talented members, but how naturally they move as one.

Check out the video for ‘Fever’ and the full album ILLSAMGONGGONG below.